Most founders do not have a lead problem. They have a qualification problem, and it costs them in wasted calls rather than wasted ad spend. This is how we fix it for clients.
Teach me how to get better leads.
Volume is easy to buy. Anyone can turn on ads tomorrow and fill a calendar by Friday. The calls will happen, most of them will go nowhere, and the conclusion will be that the ads did not work.
What actually went wrong sits upstream. Nobody decided who this was for, nothing filtered the people who could never buy, and the offer was never built for a specific person to say yes to. So the sales team spent the week discovering that on calls, one at a time.
A cheap lead that cannot buy is the most expensive thing in your business. You pay for it twice, once in ad spend and again in the hour it takes to find out.
One line, placed before the booking rather than on the call, that removes most of the people who were never going to buy.
How to work out what a lead is actually worth to you, and the point at which a lower cost per lead starts losing money.
Budget, timing, and fit, asked in a way that does not read as an interrogation and does not scare off the right people.
How to trace closed revenue back to source, so you stop funding the channel that produces the most leads and the fewest clients.
Why speed to lead moves your held call rate more than any change to targeting, and what a workable response time looks like.
A simple way to rank incoming leads so your calendar fills top down instead of first come first served.
Founder of The Divine PR and Media. We have taken 1,000+ brands and public figures into 5,000+ media placements, and we now build the acquisition systems and run the sales calls behind them.
This playbook is the qualification layer we build for clients before a single ad goes live.
Six sections, twenty minutes, and one filter you can put in front of your calendar this week.
Teach Me How to Get Better Leads →